Junction Manager
Trivandrum · 1 live · 4 planned · 50 target junctions · Build-to-exit expansion map
MedPlus Junction — SLA probation active in Kadavantra. Accept rate 72% · 3 order timeouts in 48 hrs · Automatic territory review queued. Partner is at risk of losing exclusivity.
same
1
Live junctions
Target 10 · Year 1
same
4
Planned junctions
Next launch Month 4
+0
8
Active partners
80% trial-to-paid
unfilled
2
Category gaps — Kadavantra
Tiffin · Flowers missing
new
6
Pickup orders today
Click & Collect live
new
0
Club members — live junction
Club launching Month 4
positive
Yes
Unit economics +ve
Kadavantra profitable
All junctions — Trivandrum rollout
| Junction | Status | Phase | Partners | Cat. gaps | Pickup | Club members | GMV / mo | MRR | Annual plans | Orders / day | Avg SLA | UE status | Health | Actions | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Kadavantra Junction
Core city · 1km radius · pilot
|
Live |
Phase 1 |
8 / 10 |
2 gaps |
Pickup ✓ |
0 — soon |
₹1.1L |
₹24k |
2 / 8 |
47 |
74
|
✓ Positive |
|||
Kowdiar Junction
Core city · High income · 1km
|
Coming soon |
Phase 2 |
3 leads |
4 gaps |
Not set |
— |
— |
— |
— |
— |
— |
Not live |
|||
Sreekaryam Junction
Tech corridor · IT workers · 1km
|
Planning |
Phase 2 |
1 lead |
All 10 open |
Not set |
— |
— |
— |
— |
— |
— |
Not live |
|||
Vattiyoorkavu Junction
North · Dense residential · 1km
|
Planning |
Phase 2 |
0 |
All 10 open |
Not set |
— |
— |
— |
— |
— |
— |
Not live |
|||
Ulloor Junction
Tech corridor entry · Young professionals
|
Planning |
Phase 3 |
0 |
All 10 open |
Not set |
— |
— |
— |
— |
— |
— |
Not live |
Unit economics — Kadavantra Junction (live benchmark)
All figures monthly · basis for expand-or-hold decision
₹24k
Partner MRR (8 × ₹3k)
Core revenue
2 / 8
Annual plan partners
₹60k upfront received
₹1,410
Delivery fees / month
47 orders × ₹30
₹840
Surge premium
Peak hours only
₹180
Free delivery offers redeemed
6 offers × ₹30
₹3,200
Est. ops cost
Admin + support
₹22,870
Net profit / month
✓ Expand signal
Add new junction — 5-step wizard
Location
Category plan
3
Partner targets
4
Unit economics
5
Launch date
Junction name
Zone / Area
Delivery radius
1km = 1 partner per category. Exclusivity is the product. Don't expand radius without reason.
Phase
Target partner count
Enable Click & Collect from launch?
Partners set their own pickup hours in their delivery settings.
Target launch date
Surge pricing — enable from launch?
Blinkit rule: activate surge only when density justifies it.
Expansion roadmap — 50 junctions · Year 3 exit
Phase 1 — Month 1–3 · Pilot
1 junction · Prove unit economics · Delivery + Pickup
Kadavantra ✓
Phase 2 — Month 4–6 · Traction
4 junctions · Club ₹149 soft launch · Subscription MRR starts
Kadavantra
Kowdiar
Sreekaryam
Vattiyoorkavu
Phase 3 — Month 7–9 · Scale
7 junctions · Wholesale Club ₹199 launch · Premium listings + ads
Ulloor
Kesavadasapuram
Pattom
+3 more
Phase 4 — Month 10–12 · Year 1 close
10 junctions · WhatsApp broadcast monetisation · WA order channel pilot
+3 junctions
Year 2 · Expansion
25 junctions · Franchise model design · Kochi pilot
15 more junctions
Year 3 · Exit prep
50 junctions · Clean financials · Acquirer outreach · Data room
25 more junctions
Coverage map — Trivandrum
8
Kadavantra · live · pickup ✓
Kowdiar · soon
Sreekaryam · plan
Vattiyoorkavu · plan
Ulloor · Phase 3
Live
Soon
Plan
Pickup
Trivandrum · 5 junctions mapped
Kadavantra Junction
Live · Phase 1
Live metrics
₹1.1L
GMV this month
₹24k
MRR (8 partners)
47
Orders today
74
Avg SLA score
6
Pickup orders today
0
Club members — soon
Partners — 8 active · 2 category gaps
RB
Rani Bakery
Bakery · Star Partner · Pickup ✓
FC
Fresh Cuts Trivandrum
Cut Veg & Fruits · Pickup ✓
MP
MedPlus Junction
Pharmacy · ⚠ Probation · No pickup
KF
Kerala Fish Corner
Meat & Seafood · No pickup